The California Office of Tourism Business Portal is intended to make it easier for businesses to pay their annual assessments.
If you are ready to file your assessment, locate the letter you received and click the Begin Your Assessment button to begin filing your assessment. Your Login will be your businesses' Tourism ID number found in the notice.
Find out more about your individual assessment calculation and tourism percentage through the Percentage of Tourism Estimation Tool.
If you are ready to begin your assessment, please use the button below to login.
What is percentage of tourism? Percentage of tourism should reflect the amount of revenue that meets the travel and tourism definition. “(ee) “Travel and Tourism Revenue” means California Gross Receipts derived from expenditures to and/or within California by people who (1) travel at least fifty (50) miles from home, one way, for purposes other than commuting to work or school; or (2) have an overnight accommodation as part of the travel, regardless of the distance or purpose traveled. “Home” as used in this definition means the place where the person has resided for the most recent 31 consecutive days. Any revenue earned by accommodation in conjunction with an overnight stay or by a traveler more than 50 miles from home is assessable. Revenue earned from guests staying 31 continuous nights or longer is not subject to the assessment. Revenue derived from any individual or group of persons who travel 50 miles or more to your business location is considered travel and tourism revenue for a business within the attractions and recreation, transportation and travel services, or restaurant and retail industry categories. The business’ location and proximity to major freeways, attractions, outlet/premium shopping malls, lodging, or destination locations and venues should be considered when determining the percentage of revenue earned from travel and tourism. In addition, the business’ credit card data, market research, consumer surveys or analysis can provide information to assist in determining percentage of tourism.
This tool provides an estimated percentage of tourism for the current filing period. The Percentage of Tourism Estimation Tool is based on historical filings and time periods. The estimated tourism percentage could shift year to year based on changes in travel and tourism impacts to a specific segment or specific area and is not suitable as tool for comparing prior filings as the variable results would have been different at that time. By providing your business address and industry segment the model can provide an estimated percentage of tourism based on historical filings (if any), proximity to other industry businesses, average reported tourism in the area, and proximity to tourist attractions, lodging, or major freeways. The provided figure is an estimation and does not take into consideration aspects of your business model that may impact actual benefit from tourism. You can still utilize a previously identified methodology. Please maintain all documentation utilized when filing for the assessment as it may be requested by the Office of Tourism.